Inspired by W+K co-founder, David Kennedy, The Kennedys were initiated in 2011 by our long-time Amsterdam Creative Director, Alvaro Sotomayor. 

The creative incubator program operates at its own agency within the agency, where new talent gets the chance to work on real assignments with real clients and real deadlines. Each year, we look for creative people from all fields – we’re talking writers, photographers, artists, designers, filmmakers, animators, coders, game designers, doers, makers, philosophers, architects, thinkers, and poets – to apply for a spot in the program and a chance to come in, learn something, teach something, and make something.

The creative incubator program operates at its own agency within the agency

The 9th class of The Kennedys Amsterdam is now in session. A new intake will happen mid-2020. Visit thekennedys.nl for more info.

Interested in being a Kennedy but not in Europe? You’re in luck – in 2016, The Kennedys expanded around the W+K network and is now also operating in our Portland, London, Tokyo and Shanghai offices.

The Kennedys: KLABU

The Kennedys: KLABU

‘The Spirit of Kalobeyei’ invites you to join the Klabu and support refugees

The Kennedys: JINC

The Kennedys: JINC

Children in the Netherlands become the boss of tomorrow

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